New York Life has hired Mediavest USA for media planning and buying following a competitive review, according to Advertising Age. The insurance company also brought...Read More
By Kim Johnson, SVP, Group Client Director, Digital at Mediavest Do you know how many gaming devotees you have in your core audience? Kim Thompson, SVP...Read More
By Oleg Korenfeld, SVP, Ad Tech & Platforms It may sound simplistic, but what is the most expensive thing marketers pay for? It’s not the people who...Read More
New York – June 24, 2015 – Mediavest USA announced today it has been appointed media strategy agency of record for Keurig Green Mountain, Inc. (Keurig)...Read More
- RT @wef: 5 ways of understanding the Fourth Industrial Revolution https://t.co/0OH4LlZbRZ #tech #4IR https://t.co/UFSkGMvTns
- RT @PublicisGroupe: Publicis Groupe and @orange come together to battle digital pollution #ecleaningdays #COP21 https://t.co/vmDxi26haq htt...
- .@SMG_MENA and #client City Centre Malls bring out the superhero in special needs kids. https://t.co/4u3HnZdwEY https://t.co/CYE9EzdC6w
- RT @DigitalMktAsia: .@AirAsia parks search mandate with @Global_SMG - https://t.co/p1wFbjGueO @SafuKhimani @SMGConvonix https://t.co/Svy5xt...
- RT @VisaNews: Visa's @LaraHBalazs talks to @mashable on how innovation is transforming the #payment space: https://t.co/WH6Y0jD8f2 https://...
Adweek recently named Melissa Shaprio, Mediavest’s President, Investment to its prestigious list of 2015 media all stars. Melissa embodies the spirit of a Media All-Star: innovative...Read More
By Jonathan Bokor, SVP, Director of Advanced Media Although a commonly agreed upon definition of programmatic TV doesn’t exist yet – making it perhaps the most...Read More